The Viking Difference

The Viking Difference


Destination focused. Culturally enriching. Carefully curated.

Viking believes in offering you extraordinarily well-designed cruises that bring you closer to the cultures of the world. Its intimate vessels sail into the heart of your destination—where new discoveries are just a short walk from your ship.

With ships thoughtfully engineered to bring the outside in, Viking has fine-tuned the art of exploring the world in comfort. Graceful staterooms and suites were designed with your comfort and serenity in mind, and light-filled public spaces inspire and refresh you throughout your journey. Plus, its state-of-the-art Viking Longships®—the newest and largest river fleet in Europe—feature premium amenities, river cruising’s first-ever true (two-room) suites and the most al fresco dining on Europe’s rivers.

This innovative, destination-focused approach to river cruising has earned Viking a place in the industry as the world’s leading small ship cruise line. In 2019, Viking was once again honored in Condé Nast Traveler’s annual Readers’ Choice Awards—marking 14 years of recognition. The company also received first place in the river category newly added to Cruise Critic’s 2019 Cruisers’ Choice Awards: Best for River Cruises.

The Thinking Person’s Cruise®

Travel should be more than just a trip—it should be a doorway to cultural insight and personal enrichment. That is why Viking itineraries are designed to help you explore and engage with your destination through its food, culture, countryside and customs.

Included shore excursions and carefully curated optional tours provide the perfect overview of must-see cultural and historic highlights. But The Viking Way® of exploration goes beyond the expected and iconic, offering Local Life, Working World and optional Privileged Access® experiences. While onboard enrichment programs bring local culture and history to life, complementing your time ashore.

Sail with Viking and experience a journey of discovery created for curious travelers like you, with true explorer spirits.


Exclusive travel savings

Room upgrades, discounts on cruises, exclusive amenities. Thousands of discounted rates worldwide on hotels, cruises, tour packages, car rentals, train tickets and much more.


Worldwide Options

Discover the fun and excitement of travel at extraordinary savings – whether by air, sea, or car!


Extraordinary Expertise

Network of Expert Travel Advisors, Insider knowledge, Added Security Room upgrades, discounts on cruises, exclusive amenities